Coupon Statistics for 2025
Usage & Redemption Rates*

The coupon industry continues to thrive, reflecting shifts in consumer habits and preferences. In 2024, the global digital coupon market is estimated to reach $8.96 billion, driven by a preference for digital options.

Digital coupons (coupons which are redeemed via a device, cell phone or tablet) are especially favored, comprising one-third of all redemptions.

Using the search term “Device Usage For Coupon Redemption”** results show that today more than 9 in 10 consumers are expected to use their smartphones to redeem a digital voucher or coupon.

Coupon Statistics 2025: Key Insights

• Nearly 90% of U.S. consumers have used a coupon before.
• 62% of U.S. shoppers look for promo codes and coupons when shopping online.
• Most consumers (34%) spend about 5 to 10 minutes searching for a coupon.
• About 40% of shoppers use their smartphones to find discounts while shopping.

From Google   how many discount coupons are used daily in the US

While there isn’t a precise daily number for discount coupons used in the US, a significant portion of the population uses them. Statista*** reported that in 2023, 92% of US shoppers used coupons.

From Google  what percentage of retailers use digital coupons

While there isn’t a single percentage representing all retailers’ digital coupon usage, it’s clear that digital coupons are a dominant force in the coupon landscape. A significant majority of shoppers prefer and use digital coupons.

*By Shubham Singh / December 26, 2024 / https://www.demandsage.com/author/sbhvibes/
** From eMarketer / https://www.emarketer.com/
*** From  Statista / https://www.statista.com/

 

2019 Census estimate of the population in the top 100 Metro Areas  was 328,239,523. 74.0% of the population in 2019. Not 80%, but may be there today.

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